When my editor asked if I wanted to try a $5,000 charcoal face mask, I was more incredulous than the time my mom said I’ll probably die young because I have small ears (true story). I was also excited because, hey, if it doesn’t work out there’s always eBay. The mask in question? Trésor Rare’s Intensive Recovery Japanese Binchotan Zumi Mask, which possesses “unparalleled detoxifying benefits,” according to the makers.

The burning question, of course, was the $5,000 price tag. As someone who’s never spent this type of coin on anything besides a wedding, I dove in to uncover: Can this possibly be worth it? Let’s investigate.

A 3-Month Supply and a Serum

To be clear, the $5,000 actually gets you a set of 12 masks to be used once a week. It also includes a charcoal-containing serum, but there’s no ingredients list to be found anywhere. That scares me. Trésor Rare’s website doesn’t offer clear directions, but I found this in its press release: “Once the serum is applied to the skin, the gold mask is applied on top.” (The mask is not gold—it’s black, so that was confusing.)



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